Sprinkle on Some Sparkle

Edible Glitter E-Zine

Edible Glitter™ provides color and flavor while simplifying ingredient legends and reducing costs.

Starbuck’s Unicorn Frappuccino caught the food and beverage industry by surprise when it debuted in April 2017. For some time, formulators had been so focused on replacing artificial colors with those from natural sources that they forgot how truly powerful color can be, as the coffeehouse giant showed us with this limited-edition color-changing, flavor-changing blended frozen beverage.

In case you missed the frenzy, the drink relied on “magical dust” that started out purple and changed to pink when stirred. At the same time, the flavor profile that started off sweet and fruity transformed to being pleasantly sour.

Consumers were mesmerized. They began experimenting and posting their own colorful creations on social media, with many sprinkling on glitter for extra sparkle. The glitter rage became so powerful so fast, that the U.S. Food and Drug Administration spoke up in early 2018, cautioning consumers to only use glitter specifically marked as edible. 

This fascination with color and food is not new. After all, we eat with our eyes first, which is why colorful, often flavorful, bits and pieces have long been used by product developers to add pizzazz to everyday foods ranging from baked goods to candies to snack foods. Foodservice operators make use of these embellishments, too, as when decorating a soft-serve ice cream cone or garnishing a platter of finger food.

Color creates excitement. It also provides cues to flavor. It’s an easy way to differentiate in an often times crowded marketplace.

Edible Glitter™ from Watson Inc., West Haven, Conn., can help food formulators, bakers and culinary professionals be creative. Edible Glitter flakes are toppings, inclusions and color-change systems. They come in a wide variety of colors and can be flavored and shaped. Watson’s Edible Glitter product line is fully edible and classified as a food product.

There’s an Edible Glitter for every food application. There are bake-stable, fry-stable and freeze/thaw-stable options, as well as soluble and insoluble forms for additional creativity. Learn more about what Edible Glitter is, what it is made of and how Watson makes it.

Learn More about exciting innovation opportunities including:

  • Edible Glitter™ for breakfast cereal
  • Flavor enhancement
  • Seasonal limited edition products

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