That all happened in 1938. Just one year later, a man named James Watson started Watson Flour Company to produce quality baking mixes. One of the first mixes made by Watson Flour was doughnut mix. James purchased a used doughnut machine to aid product development and successfully produced a wide range of doughnut mixes. James was the son of a baker and understood what bakers needed to produce high quality product.
Today that company James Watson stated in 1939 is known was Watson Inc. It has since moved from Woodside NY to West Haven CT.
Today we no longer make traditional doughnut mix. But we do make a gluten-free doughnut mix, which can be used to produce doughnuts that the entire family will enjoy whether they have wheat sensitivities or not!
The other product we offer for doughnuts is Edible Glitter. Yesterday I talked about how Edible Glitter can be used on powdered sugared doughnuts and lightly glazed doughnuts, places that other sprinkles would never work.
Edible Glitter is also a lot of fun on regular frosted doughnuts as well. You can see pictures above. The main advantage is that the Edible Glitter can be applied even after the frosting is set, so you can apply the glitter in the retail shop at time of purchase if desired. You can decorate a previously iced product at anytime during the day!
The other advantage is `mouth feel’. Edible glitter will not give a hard crunch. Many consumers do not like the crunch associated with hard candy shapes or traditional sprinkles.
Another big advantage is coverage. Look at this picture. On the left is a single doughnut with 92 stars on it. The 92 stars sprinkles on this doughnut weigh 1.84 grams. If you weigh out 1.84 grams of Edible Glitter stars, you will have 7,360 Edible Glitter stars! Those 7,360 Edible Glitter stars are so thin and light they weigh the same as 92 of the candied stars, yet the visual effect of little stars on the donuts is identical. And with those 7,360 Edible Glitter stars, you could decorate 80 doughnuts and each would have 92 stars. Think of the money and warehouse space you could save by switching to Edible Glitter stars!