Edible Glitter™

Blog

December 27, 2018

Christmas graphics on the box does NOT make a donut into a Christmas donut. It’s still just a donut.

December 27, 2018

For me, it was Cadbury cream eggs. Everyone knew they were only available for Easter; when the bunny was gone, they were gone too. As a child, my only  goal was to make sure I got some of those eggs every year before they disappeared. I still remember that sense of urgency and the utter satisfaction when I sat down to eat that first Cadbury egg of the season. Truth is that, even though now I find them far too sweet, I still have to have at least one each year. It’s a tradition whose flavor instantly connects me back to my fondest childhood memories of Easter egg hunts, Easter baskets, and family.

December 12, 2018

Seasonal line extensions and limited time offers (LTO) become more important to CPG companies each year. This is especially true in the food and beverage industry. Brands are vying to get the consumers attention while shoppers are looking for something new way to indulge themselves for the holiday.