July 30, 2019
According to Mintel, the top reason Americans snack is to treat themselves1—great news for sweet snack companies! Consumers’ desire for indulgence and reward also means that for most sweet snackers, health is not on their radar. So what is? When it comes to packaged pastries, donuts, snack cakes, cookies, muffins, and brownies, consumers know exactly what they’re looking for. Check out this year’s latest and emerging sweet snack trends—including C-store on-the-go, keto, and European flavors.