Edible Glitter™
Consumers today are looking for foods and beverages which are free from artificial color. This has been particularly true in the breakfast cereal category. Using plant-based colors in breakfast cereal while maintaining consumer appeal can present challenges.
Part 4 of a 6-part series
Food color trends project growth to rise to $2.3 billion by 2019
...and there’s plenty driving that figure. The growing world-population is of course a factor, but it’s being further shaped by consumer preferences. As we discussed in previous posts, people are essentially wired to consider its color when selecting a food, and as health-consciousness continues its steady rise in popularity, consumer pressure has also come into play.
Part 3 of a 6-part series
We are what we eat ...
… and nowadays, consumers are not shy when it comes to demanding healthier choices. It should come as no surprise that the number one trend in the food and beverage industries today, is to satisfy the consumer-driven need to shift away from artificial colors and flavors, while ALSO meeting expectations for taste and quality, according to FoodDIVE, the online food industry news and analysis site.