Edible Glitter™

Blog

April 2, 2019

Last year, Instagram announced it had amassed 1 billion users worldwide.1 With more than half of Instagrammers following their favorite brands on social media,2 consumer packaged goods (CPG) companies have been flocking to Instagram to make their products known. Now, the heightened competition for mindshare in a visual space means looks are everything. Learn the top five ways to make your CPG food products stand out on Instagram and connect with today’s consumers.

May 22, 2018

All that glitters may, in fact, be gold! Sparkly, rainbow-colored “unicorn food” is pointing the way toward a fun food revival and reinforces the notion that social media, especially Instagram and Pinterest, should play a major role in any food company’s market research. Just ask Starbucks, Kellogg’s, or General Mills—all companies that are experiencing the magic of the unicorn.