Edible Glitter™


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Watson Team

Recent Posts

December 12, 2019

You've probably heard that we “eat with our eyes” first. Color, in particular, influences everything from consumer purchasing behavior to taste expectations to overall enjoyment of the eating or drinking experience. Learn how you can tap into this phenomenon with innovative, eye-catching edible glitter to create foods and beverages that sparkle with color!

July 30, 2019

According to Mintel, the top reason Americans snack is to treat themselves1—great news for sweet snack companies! Consumers’ desire for indulgence and reward also means that for most sweet snackers, health is not on their radar. So what is? When it comes to packaged pastries, donuts, snack cakes, cookies, muffins, and brownies, consumers know exactly what they’re looking for. Check out this year’s latest and emerging sweet snack trends—including C-store on-the-go, keto, and European flavors.

April 9, 2019

From Kellogg’s Unicorn Froot Loops to Pringles Thanksgiving Dinner-Flavored Chips to Hershey’s Milk Chocolate Bars with Glow-in-the-Dark Wrappers, limited-time offers are an exciting and effective way to attract new customers, grow brand awareness, and boost sales. But what’s the secret to making them work? Learn the best practices for creating successful limited-time offers and line extensions—plus the most frequently missed opportunities.

April 2, 2019

Last year, Instagram announced it had amassed 1 billion users worldwide.1 With more than half of Instagrammers following their favorite brands on social media,2 consumer packaged goods (CPG) companies have been flocking to Instagram to make their products known. Now, the heightened competition for mindshare in a visual space means looks are everything. Learn the top five ways to make your CPG food products stand out on Instagram and connect with today’s consumers.

May 22, 2018

All that glitters may, in fact, be gold! Sparkly, rainbow-colored “unicorn food” is pointing the way toward a fun food revival and reinforces the notion that social media, especially Instagram and Pinterest, should play a major role in any food company’s market research. Just ask Starbucks, Kellogg’s, or General Mills—all companies that are experiencing the magic of the unicorn.