Edible Glitter™


Moira Watson

Recent Posts

December 27, 2018

Christmas graphics on the box does NOT make a donut into a Christmas donut. It’s still just a donut.

December 27, 2018

For me, it was Cadbury cream eggs. Everyone knew they were only available for Easter; when the bunny was gone, they were gone too. As a child, my only  goal was to make sure I got some of those eggs every year before they disappeared. I still remember that sense of urgency and the utter satisfaction when I sat down to eat that first Cadbury egg of the season. Truth is that, even though now I find them far too sweet, I still have to have at least one each year. It’s a tradition whose flavor instantly connects me back to my fondest childhood memories of Easter egg hunts, Easter baskets, and family.

December 12, 2018

Seasonal line extensions and limited time offers (LTO) become more important to CPG companies each year. This is especially true in the food and beverage industry. Brands are vying to get the consumers attention while shoppers are looking for something new way to indulge themselves for the holiday.

October 19, 2018

It’s the ideal platform to exploit a foodies’ ever-growing obsession. But with millions of daily posts, how does any one brand stand out on Instagram?

February 1, 2018

Consumers today are looking for foods and beverages which are free from artificial color. This has been particularly true in the breakfast cereal category. Using plant-based colors in breakfast cereal while maintaining consumer appeal can present challenges. 

July 1, 2017

Watson Inc produces Edible Glitter™ for application as a sprinkle, topping or inclusion. Edible Glitter™ contains no Partially Hydrogenated Vegetable Oils (PHOs), a source of trans fats. Edible Glitter™ can be used in place of traditional sprinkles, often referred to as “Jimmies” or “Shots”, which generally contain PHOs as the third ingredient. Edible Glitter™ can provide a viable option for food manufacturers, food service operations, and others looking to eliminate PHOs.

July 2, 2015

The Fourth of July is right around the corner. I think it is a great time to bring up some of my favorite sweet treats for the Independence Day Holiday.

The cookies above are one of my favorites. Edible Glitter™ shapes have an amazing visual impact. Personally, I am not a fan of the crunchy candy sprinkles in star shapes. I do not like that much crunch on my cookies. I the texture of the cookie and I think the candy-crunch detracts from that. Edible Glitter™ Shapes have none of that crunch. You don’t really notice them when you bite into the cookie. The stars are so thin that they do not have an impact on texture or bite.

June 24, 2015

Edible Glitter™ Contains no Partially Hydrogenated Vegetable Oil

The Food and Drug Administration announced on June 16th that it has finalized its determination that partially hydrogenated oils (PHOs), the primary dietary source of industrially produced trans-fat, are not Generally Recognized As Safe (GRAS) for use in human food. Food manufacturers have until June 18, 2018, to remove PHOs from their products.

June 10, 2015

Kids love pizza. (Let’s face it we all love pizza!) But how do you persuade children to make healthier choices? For example, how do you get them to choose whole wheat thin crust pizza with tomato and cheese, instead of a traditional pepperoni pizza?

June 5, 2015

October is Breast Cancer Awareness Month, and lots of companies turn their products pink to help raise awareness. Generally, the way it works with most companies is that a portion of the profits from the sales of these products is donated to the American Cancer Society.