Edible Glitter™

Blog

December 12, 2018

Seasonal line extensions and limited time offers (LTO) become more important to CPG companies each year. This is especially true in the food and beverage industry. Brands are vying to get the consumers attention while shoppers are looking for something new way to indulge themselves for the holiday.

October 19, 2018

It’s the ideal platform to exploit a foodies’ ever-growing obsession. But with millions of daily posts, how does any one brand stand out on Instagram?

May 22, 2018

All that glitters may, in fact, be gold! Sparkly, rainbow-colored “unicorn food” is pointing the way toward a fun food revival and reinforces the notion that social media, especially Instagram and Pinterest, should play a major role in any food company’s market research. Just ask Starbucks, Kellogg’s, or General Mills—all companies that are experiencing the magic of the unicorn.

April 26, 2018

Edible Glitter Tacos; How has it not happened sooner? A deep and introspective question you might be asking yourself right now. With the recent surge in Edible Glitter decorated food; savory treats have been no exception.

March 2, 2018

Valentine’s Day was perhaps created by the Romans but essentially perfected by the Victorians. There is an art to decadence, and it’s fragrant fervor, and aromas bleed from every adorned realm of Old Victoria. This time is the quintessential ideal of Valentine’s Day, inspiring gripping, passionate love with an idyllic flair. In modern day, how do we bring back the feeling of old romance with an up to date twist? We combine the charming, whimsical, Edible Glitter from Watson with the captivating Aristocratic and Bourgeoisie style of a time gone by.

February 13, 2018

While a version of a King’s Cake can be associated with and attributed to a wide variety of countries and cultures the one that stands out and has a deeply seeded association with the celebration is the New Orleans version. Pre-Lenten associations with Mardi Gras and Carnival stand out due to their intensely colorful and slightly eccentric processes of hiding a small plastic baby (or other trinkets) inside.

February 12, 2018

Pancake Day 2018 falls on Tuesday, February 13th! People everywhere are getting out their non-stick pans and whipping their flipping wrists into shape for the grand event! Armfuls, balancing tiers of butter, milk, eggs and numerous fillings to satisfy the dispensing of fatty ingredients just in time for Lent.

February 1, 2018

Consumers today are looking for foods and beverages which are free from artificial color. This has been particularly true in the breakfast cereal category. Using plant-based colors in breakfast cereal while maintaining consumer appeal can present challenges. 

July 1, 2017

Watson Inc produces Edible Glitter™ for application as a sprinkle, topping or inclusion. Edible Glitter™ contains no Partially Hydrogenated Vegetable Oils (PHOs), a source of trans fats. Edible Glitter™ can be used in place of traditional sprinkles, often referred to as “Jimmies” or “Shots”, which generally contain PHOs as the third ingredient. Edible Glitter™ can provide a viable option for food manufacturers, food service operations, and others looking to eliminate PHOs.

January 26, 2017

While some days of national observance serve a very worthy function, (such as the Great American Smokeout, observed the Thursday before Thanksgiving), some seem to serve no function at all, like June 7th (…how DOES one properly observe National VCR Day, nowadays?) To many, it seems like a lot of these ‘national days’ are just plain silly, or at least only have what I suppose would be called a ‘niche appeal’ (would you believe, there’s a ‘National Bunsen Burner Day’? Yup. March 3rd!)