Edible Glitter™

Blog

July 30, 2019

According to Mintel, the top reason Americans snack is to treat themselves1—great news for sweet snack companies! Consumers’ desire for indulgence and reward also means that for most sweet snackers, health is not on their radar. So what is? When it comes to packaged pastries, donuts, snack cakes, cookies, muffins, and brownies, consumers know exactly what they’re looking for. Check out this year’s latest and emerging sweet snack trends—including C-store on-the-go, keto, and European flavors.

April 9, 2019

From Kellogg’s Unicorn Froot Loops to Pringles Thanksgiving Dinner-Flavored Chips to Hershey’s Milk Chocolate Bars with Glow-in-the-Dark Wrappers, limited-time offers are an exciting and effective way to attract new customers, grow brand awareness, and boost sales. But what’s the secret to making them work? Learn the best practices for creating successful limited-time offers and line extensions—plus the most frequently missed opportunities.

April 2, 2019

Last year, Instagram announced it had amassed 1 billion users worldwide.1 With more than half of Instagrammers following their favorite brands on social media,2 consumer packaged goods (CPG) companies have been flocking to Instagram to make their products known. Now, the heightened competition for mindshare in a visual space means looks are everything. Learn the top five ways to make your CPG food products stand out on Instagram and connect with today’s consumers.

December 27, 2018

Christmas graphics on the box does NOT make a donut into a Christmas donut. It’s still just a donut.

December 27, 2018

For me, it was Cadbury cream eggs. Everyone knew they were only available for Easter; when the bunny was gone, they were gone too. As a child, my only  goal was to make sure I got some of those eggs every year before they disappeared. I still remember that sense of urgency and the utter satisfaction when I sat down to eat that first Cadbury egg of the season. Truth is that, even though now I find them far too sweet, I still have to have at least one each year. It’s a tradition whose flavor instantly connects me back to my fondest childhood memories of Easter egg hunts, Easter baskets, and family.

December 12, 2018

Seasonal line extensions and limited time offers (LTO) become more important to CPG companies each year. This is especially true in the food and beverage industry. Brands are vying to get the consumers attention while shoppers are looking for something new way to indulge themselves for the holiday.

October 19, 2018

It’s the ideal platform to exploit a foodies’ ever-growing obsession. But with millions of daily posts, how does any one brand stand out on Instagram?

May 22, 2018

All that glitters may, in fact, be gold! Sparkly, rainbow-colored “unicorn food” is pointing the way toward a fun food revival and reinforces the notion that social media, especially Instagram and Pinterest, should play a major role in any food company’s market research. Just ask Starbucks, Kellogg’s, or General Mills—all companies that are experiencing the magic of the unicorn.

April 26, 2018

Edible Glitter Tacos; How has it not happened sooner? A deep and introspective question you might be asking yourself right now. With the recent surge in Edible Glitter decorated food; savory treats have been no exception.

March 2, 2018

Valentine’s Day was perhaps created by the Romans but essentially perfected by the Victorians. There is an art to decadence, and it’s fragrant fervor, and aromas bleed from every adorned realm of Old Victoria. This time is the quintessential ideal of Valentine’s Day, inspiring gripping, passionate love with an idyllic flair. In modern day, how do we bring back the feeling of old romance with an up to date twist? We combine the charming, whimsical, Edible Glitter from Watson with the captivating Aristocratic and Bourgeoisie style of a time gone by.