Traditional sprinkles like Jimmies, nonpareils and colored sugar weigh a lot. They are heavy and bulky. Edible Glitter™ in comparison is a thin lightweight flake. A flat flake means lots of surface area, lots of color, very little weight.
One pound of Edible Glitter™ will cover the same amount of product (for example cupcakes, doughnuts, cakes, and candies) as 20 lbs of Jimmies type sprinkles.
The difference is even greater for the shapes. One pound of Edible Glitter™ shapes will cover 80 times as many donuts or cupcake as one pound of the shaped sprinkles.
What this means to you is that you can save about 30% on the cost of your sprinkles if you are using Jimmies and switch to Edible Glitter Flakes.