Decorate More

Better Coverage Per Pound

One cent’s worth of Edible Glitter™ will decorate twice as many cupcakes as one cent’s worth of jimmies sprinkles. In this case, that would be a 50% savings on the cost of topping.

What this means to you is that you can save about 30% on the cost of your sprinkles if you are using Jimmies and switch to Edible Glitter Flakes.

Learn More About Edible Glitter Coverage

Lower costs

Cost vs. Price

Traditional sprinkles like Jimmies, nonpareils and colored sugar weigh a lot. They are heavy and bulky. Edible Glitter™ in comparison is a thin lightweight flake. A flat flake means lots of surface area, lots of color, very little weight.

One pound of Edible Glitter™ will cover the same amount of product (for example cupcakes, doughnuts, cakes, and candies) as 20 lbs of Jimmies type sprinkles.

The difference is even greater for the shapes. One pound of Edible Glitter™ shapes will cover 80 times as many donuts or cupcake as one pound of the shaped sprinkles.

What this means to you is that you can save about 30% on the cost of your sprinkles if you are using Jimmies and switch to Edible Glitter Flakes.

Learn More About Cost vs. Price

Save Warehouse Space

Do you buy 12,000 lbs of Jimmies type Sprinkles? That is probably taking up about 5 or 6 pallet spaces in your warehouse. The equivalent amount of Edible Glitter™ would fit on one single pallet. That would save you 4 to 5 pallet spaces. Each pallet space in your warehouse costs you money.

Lower Freight Costs

Ship fewer pallets

When you compare shipping Edible Glitter™ to shipping Jimmies you will realize a 20% reduction in weight of the shipment. This will lower your freight rates significantly. For example, one pallet of Edible Glitter™ has a net weight of 576 lbs and a gross weight of about 655 lbs. Compare that to the equivalent amount of Jimmies which would be about 11,520 bs net weight.

If you compare Edible Glitter Shapes to Shaped Sprinkles the ratio is about 80 lbs of Sprinkles Shapes to every 1 lb of Edible Glitter to same effect or coverage. If you are using other types of sprinkles contact us for more information on equivalents.

Improve Nutritional Profile

Unlike traditional Jimmies, Edible Glitter™ contains NO PARTIALLY HYDROGENATED VEGETABLE OIL. Edible Glitter™ also contains no sugar. Based on stand severing sized switching from Jimmies to Edible Glitter™ can reduce your calories per serving by about ten calories.

What you need in most cases from a sprinkle is color. Often sprinkles are applied to products which are already sweetened and flavored. You don't need more sugar and fat from your sprinkles. You just need appealing, eye-catching color and that is exactly what you get from Edible Glitter™.

Shorten Ingredient Statements

If you are using Jimmies today, this is the ingredient statement for rainbow Jimmies which you need to report on your ingredient statement. It is 50 words!

  • Sugar, Cornstarch, Partially Hydrogenated Vegetable Oil Blend (Cottonseed And/Or Soybean Oil), Contains Less Than 2% of Dextrin, Soy Lecithin, Natural And Artificial Flavor, Carnauba Wax, Red 40 Lake, Yellow 5 Lake, Yellow 6 Lake, Blue 1 Lake, Red 3, Blue 1, Red 40, Confectioner's Glaze (Shellac, Acetylated Monoglycerides). Contains: Soy.

If you replace the rainbow Jimmies with Carnival Edible Glitter, this would be the ingredient statement for the Edible Glitter. It is 14 words:

  • Gum Arabic, FD&C Red #3, FD&C Red #40, FD&C Blue #1, FD&C Yellow #5.

That is 36 fewer words to include on your ingredient statement. Plus you don't have Sugar and hydrogenated vegetable oil list in the first three ingredients.

Improve Appearance


Everyone is used to seeing sprinkles on ice cream, cupcakes, and donuts and they have looked the same for generations. A new sprinkle stands out. It looks different and is eye-catching. It will stand out in a crowd of other sprinkles. See all the applications to really visualize the impact Edible Glitter can have on your product.

With Edible Glitter, it is easy to create seasonal line extensions to generate additional sales.

View All Types of Edible Glitter

Socially Responsible

Our Edible Glitter™ is made in our West Haven CT facility which 100% powered by renewable wind energy. See more of what we are doing in our facilities to minimize any negative impact on the environment.

Gum Arabic is the main ingredient in our Edible Glitter flakes. They are by weight almost 100% Gum Arabic. The only other ingredient is the color. Gum Arabic is harvested from the sap of the gum acacia tree. The harvest of Gum Arabic supports the livelihood of local farmers in Drylands of Eastern Africa.

Learn more about gum arabic and its importance to farmers in this blog post.